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Membership Services Sub-Committee
Flyers are highly
efficient marketing and communication tools. They may be used to
promote your WI, perhaps by handing them out at local fairs, fêtes
or supermarkets; theymay also be used to do a leaflet drop or placed in
local doctors', dentists' or vets' surgeries, hairdressers, post offices
or libraries.
The flyer needs to make an impact in
order to make people want to read it. The information it contains
should be precise regarding its message and relevant to its target
audience. Pictures may be included for more interest. It will
work as a key marketing element that is capable of giving an immediate and
unforgettable message.
The judges will be looking for the
most attractive and informative flyer that is easy to reproduce at a
rreasonable cost.
Flyers should:
- Be no bigger than A5 in size.
- Include the new WI logo.
- Show good use of colour and white
space.
- Have consistent headings with easy
to follow layout.
- Have an easy to read text size and
font with good use of graphics and a good balance between graphics and
text.
- Draw attention so that it
stands out in a crowd.
The flyer may be either computer or
hand-generated but it is important to consider the cost of reproduction.
For hints and tips on flyer design, please see below.
Entries, labelled with entrant's name
and WI, should be sent to WI House, 18, Lee Street, Louth, LN11 9HJ
before the closing date of:
Monday, 27th February, 2012
The
competition is open to all members of the Lincolnshire North Federation of
WIs.
The winner will recdeive WI vouchers
to the value of £40 at the Annual Council Meeting.
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HINTS AND TIPS
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Think about your target
audience and the impact of any of the words you use in the flyer.
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Try to create a flyer
that stands out from the rest.
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Avoid information
overload, otherwise what is desired to be highlighted will not stand out.
-
Use blank or white space
to emphasise a point on which you want the reader to focus.
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Consider the cost of
reproduction when using colour. Sometimes using four colours is very
effective but one or two colours may also have a great impact.
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Take account of the
number of flyers that will be printed and their use.
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Consider whether the
information the flyer contains is of limited value and whether it will
date quickly.
DESKTOP PUBLISHING TIPS
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Limit the number of
typefaces to three or four, unless there is good reason not to do so.
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Be consistent in the use
of fonts: a different font for every headline is confusing and will
give the design a cluttered look.
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Flyers generally look
better if they have only a few different design elements and use only two
or three fonts.
CLIP ART TIPS
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Clip art is wonderful,
abundant and fun to use. It can spice up flyers, newsletters and
posters; but too many pictures on a page make it hard for the reader
to concentrate on what the document is saying. Use clip art with
moderation and with purpose to support your text or to illustrate a point.
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There are no hard and
fast rules on how many images on a page is too many. Unless a
product catalogue or yearbook is being produced, the chances are that if
there are three or more graphics on a page it will appear overloaded.
Notice issued July 2011
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